New Report Reveals Extent of Disjointed Mobile Messaging Strategy in the Enterprise

02.25.15 In the News

By: James Bourne; February 25, 2015 (Featured on Enterprise Apps Tech)

A research report from OpenMarket and IDC has found that 62% of businesses have more than one mobile messaging platform in use.

This muddled strategy, revealed in the snappily-titled report “Enterprises Adopting Mobile Messaging to Enhance Communications and Improve Business Operations”, finds 70% of enterprises use mobile messaging for internal communications, while 40% said improving customer experience was the biggest win from mobile messaging tools…

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