About Us

who we are

Our Story

TigerText was conceived in 2010 in Los Angeles, with one simple goal in mind: empowering organizations and individuals to securely communicate with their mobile phones.

In a world where every email, every SMS and every data bit we ever created lives on forever in some computer server, owned by some unknown company, in some unknown location we believe impermanence should be an inalienable right. It’s why we created TigerText to allow individuals and organizations to take back control of their communications.

Today, individuals and organizations alike rely on TigerText to send millions of messages every day. And to sleep well at night knowing their messages are safe.

Leadership Team

Brad Brooks, Chief Executive Officer

Brad previously ran DIC Entertainment as President for 6 years after working for Donaldson, Lufkin and Jenrette as an Investment Banker. After acquiring the company with Bain Capital from the Walt Disney Company in 2000, he helped grow the company from less than $10mm of revenues to over $80mm in 2005 when he took the company public on the London Stock Exchange at a $200mm valuation. Brad received his BA from UC Berkeley and an MBA from the University of Chicago.

Sumeet Bhatia, Chief Technology Officer

Sumeet has over 17 years of experience building and deploying large scale web and mobile applications covering a broad spectrum of fields including health care, media, real estate and automotive. Most recently, Sumeet served as VP of Product for Slingshot Labs where he was responsible for social media and mobile app development. Sumeet spent four years managing a SaaS healthcare platform for Specialty Laboratories (now part of Quest Diagnostics). Sumeet received his BS, Computer Science and Engineering from UCLA.

Marc Ladin, Chief Marketing Officer

Marc has more than 18 years of software, hardware and services marketing experience for both publicly traded and privately held technology organizations. His expertise and leadership was instrumental in guiding those companies through periods of rapid expansion to achieve their growth goals. Marc holds a BSE in Finance from the Wharton School of the University of Pennsylvania.

Justin Nelson, Chief Sales Officer

Justin has more than 18 years of experience in enterprise cloud and on-premise solutions for web customer service, contact centers, and social customer service. Prior to joining TigerText, Nelson served as Vice President of Oracle’s (NYSE: ORCL) Service Cloud, overseeing the Healthcare and Life Sciences division. Before Oracle, Nelson spent three years at IP phone system and communications solutions provider, ShoreTel (NASDAQ: SHOR), where he led the European sales team. Nelson also worked for several other business collaboration and communication solution providers including Avaya, XO Communications, IBM and more.

Mike Vitale, Senior Vice President, Channel Sales

Mike Vitale has a proven track record for creating winning sales and marketing strategies with disciplined execution. Vitale has over 20 years of experience in the Wireless Telecommunications Industry. His extensive background in mobility includes enterprise sales, SMB, consumer distribution, and indirect sales environments.

Prior to leading the channel sales organization at TigerText, he was the Vice President of Sales at Zipit Wireless, Inc., where he was responsible for increasing Zipit’s subscriber growth in the U.S. Prior to leading the sales organization at Zipit, he was the Director of U.S. Sales at Research in Motion, BlackBerry, for eight years. While at RIM, he was responsible for leading a high-performance sales team across the U.S., where he led the strategy for successful product, service, and software launches across all carrier channels. Michael ??s contributions helped Verizon Wireless grow their BlackBerry subscribers to ten million users.

Prior to RIM, Michael began his first ten years in wireless with L.A. Cellular, which later became AT&T Wireless. In addition to management in corporate retail and B2B sales, Michael contributed to the launch of two unique wireless data divisions known as the Advanced Services Organization and the Mobile Multimedia Subsidiary, where he was responsible for growing subscriber revenue and helping architect enterprise wireless data solutions from mobile computing to telemetry.

Itamar Kandel, Chief Strategy Officer

Itamar is a seasoned Enterprise Mobility executive with over 15 years experience in messaging, security, payments, and gaming. At TigerText, Itamar runs strategic initiatives such as launching the API/SDK business, establishing the Customer Success practice, and founding the company’s Silicon Valley center. Before TigerText, Itamar was the COO at Voxer, the push-to-talk smartphone application, co-founded the payments company Openbucks, and created the healthcare-IT practice at VERITAS. Itamar holds an MBA from Harvard University, and Computer Science degree from Tel-Aviv University.

TigerText Board of Directors

Brad Brooks, CEO

Brad previously ran DIC Entertainment as President for 6 years after working for Donaldson, Lufkin and Jenrette as an Investment Banker. After acquiring the company with Bain Capital from the Walt Disney Company in 2000, he helped grow the company from less than $10mm of revenues to over $80mm in 2005 when he took the company public on the London Stock Exchange at a $200mm valuation. Brad received his BA from UC Berkeley and an MBA from the University of Chicago.

Dr. Andrew A. Brooks, M.D., F.A.C.S.

Dr. Andrew A. Brooks, founded Cardo Medical, Inc. in May 2007 which was acquired by Arthrex in 2011. Dr. Brooks has been in the private practice of orthopedic surgery since 1994, specializing in sports medicine, arthroscopy and joint reconstruction. Prior to founding Cardo Medical, founded Specialty Surgical Center, and sold it to Symbion (NASDAQ; SMBI) in 2005. Dr. Brooks is board-certified by the American Board of Orthopedic Surgery and is a Fellow of the American Academy of Orthopedic Surgeons. He received his B.S. and M.D. degrees from University of Southern California. He completed his Residency in Orthopedic Surgery at the University of Southern California, and subsequently completed a fellowship in arthroscopic reconstructive surgery and sports medicine at the Hughston Clinic in Columbus, Georgia.

John H. Friedman, Director

John H. Friedman is the Founding and Managing Partner of Easton Capital Group. Prior to founding Easton Capital, John was the founder and Managing General Partner of Security Pacific Capital Investors. Security Pacific Capital Investors was a $200-million private equity fund geared towards expansion financings and recapitalizations.

Before joining Security Pacific, John was a Managing Director and Partner at E.M. Warburg, Pincus & Co., Inc., where he spent eight and a half years. During his tenure, John was involved in Warburg’s investments in Computerland, Tweeds, Babbages and US Healthcare. Previously, John was an attorney with Sullivan and Cromwell.

He holds a JD degree from Yale Law School and a BA degree, magna cum laude and Phi Beta Kappa, from Yale College. John currently serves on the Boards of Promedior, Experimed, Trellis Bioscience, Cardiovascular Systems, Xoft, iTherX, PlaySpan. He was also co-chairman of the President’s Council at the Cold Spring Harbor Laboratory and serves as a Trustee of The New Museum of Contemporary Art and the Neighborhood Coalition for Shelter.

Steven Yecies, Director

Steven Yecies, is a Venture Partner at OrbiMed. Mr. Yecies brings over 20 years of experience as an investor, consultant, entrepreneur and senior manager in the healthcare information technology and healthcare services sectors. Most recently, he founded and ran Chronic Health Capital and serves on the Board of Dicom Grid and as an advisor to integrated health systems. Mr. Yecies founded and operated the global health and wellness business at Scient (Nasdaq: SCNT) where he built several first generation e-health businesses. Mr. Yecies holds an M.B.A. from Harvard Business School, a J.D. from U.C. Berkeley Law School and received his A.B. in Government from Dartmouth College.

Vijay Lathi, Director

Vijay Lathi is Managing Director at New Leaf Ventures and concentrates primarily on our information convergence and diagnostics investments. Vijay joined Sprout in 1998, and was part of the team that spun out of Sprout in 2005 to form New Leaf. Prior to joining Sprout, working as an analyst in the Healthcare Venture Capital Group at Robertson Stephens & Co. and Cornerstone Research, a consulting firm focused on financial and economic analysis for business litigation. Vijay graduated from the Massachusetts Institute of Technology and Stanford University where he received his B.S. and M.S. in Chemical Engineering, with an emphasis on the application of engineering to life science technology. Vijay is also a member of AiCHE.

Sean Flynn, Director

Sean Flynn joined Shasta after working at Yahoo!, most recently as a senior director of business development and business operations, where he focused on growing the company’s communication and community products such as Yahoo! Mail, Messenger, Groups and Flickr. Previously he launched Yahoo’s premium voice services as a product manager. Prior to Yahoo, Sean was an investment banker at Morgan Stanley, where he advised technology, telecom and media companies in New York and Singapore. Sean holds a BA in economics from Brown University.

Perry Wallack, Director

Perry Wallack, co-founder and CFO of Cornerstone OnDemand, is responsible for the Company’s accounting, tax and financial functions, systems and processes. With over 20 years of experience in finance, accounting, tax and operations, Wallack has a wealth of expertise in several strategic financial disciplines, including financial planning, taxation, auditing and accounting for both public and private companies. Wallack has successfully raised public equity, private equity and commercial bank financing with Cornerstone since November 1999. Wallack was a driving force behind Cornerstone’s successful IPO in 2011. As a founder of Cornerstone, Wallack has gained the invaluable experience of growing the business from inception in 1999 to the present day scale of an organization with over 600 employees.

TigerText Culture

We’re a fun, hungry, innovative group of people who are passionate about transforming the way individuals and organizations communicate.

Our headquarters is in Santa Monica, CA the center of Silicon Beach and a hub for startup creativity. We frequently can be found out on our office balcony having impromptu meetings or enjoying Nana’s tacos while soaking up 363 days of sun. We are always looking for like-minded individuals who enjoy working hard, building new roads and taking aim at the protectors of the status quo. And if we are lucky, changing the way the world communicates.

If you feel the same pangs we all share to be a part of something special, inquire within. We need more like us.


Get in Touch

We’re always excited to talk to our current and potential customers. Whether you want to talk to us about a potential business partnership, need help with the TigerText app or platform, or just want to drop by our headquarters for a visit, get in touch.

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